About Me

Professional with more than 18 years of experience in user experience and product management in technology departments. Development of digital products using the Agile Methodologies.

Strong experience in leading multidisciplinary product teams in different segments. Highlights for the latest experiences in marketplace, e-commerce and payment methods.

Skills: Innovation, teamwork, creativity, leadership and organization.

Do you want to talk about businness? So, contact me. I would love to hear from you.

Best Wishes,
Patricia

Contact Details

www.linkedin.com/in/malpa

Education

Master of Business Administration, Marketing

ESPM, Escola Superior de Propaganda e Marketing 2017

Graduated, Advertising

Unisinos, Universidade do Vale dos Sinos 2009

Work

Grupo SBF (Centauro and Nike Brazil)

Group Product Manager São Paulo/SP Jan 2021 - Present

I've led different tribes in this period: Inventory, purchase, B2B, membership, marketplace and Nike Business Unit. Now I lead the Nike tribe responsible for the product experience in Brazil (buying and member experience - web, mobile and stores).

Ben Visa Vale (Santander)

Group Product Manager São Paulo/SP Jun 2018 - Jan 2021

Leader of PO team that has built the Ben Visa Vale in 2018. We had focused on delivering the best benefits experience in Brazil. Also I am responsible for our client’s service product requirements, roadmaps and feature development with focus on improving the Customer Experience. Building product strategies for products based on market research and ongoing interactions with customers, prospects, and colleagues.

B2W Digital

Product leader and designer São Paulo/SP Out 2015 - Apr 2018

Concept and specification of IT projects to marketplace, responsible for seller experience. Also I still working as UX/UI designer: Discovering, idealizing, prototyping and testing hypotheses. Platforms Web and Mobile.

Prisma Onze

Leader of UX Projects São Paulo/SP Feb 2015 - Sep 2015

The projects include information architecture, user interaction, usability studies and tests, taxonomy, market research and trends, always using Lean Design and Design Thinking.

Tail Target

Product designer São Paulo/SP Nov 2013 - Jan 2015

Lead in art direction, information architecture, information design and user experience for TailTarget, a data science and big data company. Also, I'm responsible for creating advertisements, visual identity and infographics.

Freelancer in Canada

Art Director Freelancer Vancouver - Canada Mar 2013 - Out 2013

Art direction, user experience, information architecture and brand.

RBS Group

Senior UX Designer Porto Alegre/RS Jan 2011 - Jan 2013

Art direction, information architecture and information design, user experience, research techniques, prototyping and agile practices.

Business Analyst Set 2010 - Dec 2010

Business model design, product and services design, suppliers management and Project management.

UI Designer Jan 2008 - Aug 2010

Art direction and demand management.

AG2 Publicis

UI Designer Porto Alegre/RS Apr 2006 - Jan 2008

Design, flash and html.

Skills

  • Product Management
  • User Experience Designer
  • User Interface Designer
  • Talent Development
  • Business Planning
  • Business analytics

Creativity

I'm a creative person who always bring IT solution for the business. Also I follow all development process to ensure the best implementation.

Client Testimonials

  • Patricia is very creative, reliable, smart and pro-active. She is an awesome UX designer and created outstanding designs for products I worked on. She is a great addition to any team.

    Fabiane Nardon, Chief Data Scientist at Tail Targer
  • A Patrícia é uma profissional multidisciplinar, com ampla visão de negócio e produto. Utiliza todo o seu conhecimento em design e experiência do usuário para trazer novas ideias e agregar valor não só para os projetos em que está atuando, mas também para outras áreas da empresa.

    Diana Correa, PO at eDreams ODIGEO
  • A Patrícia foi uma bela surpresa em minha vida! Ela foi uma daquelas pessoas que me fez confirmar, mais uma vez, que o crescimento profissional pode ser exponencial quando damos poder àqueles com capacidade para multiplicá-lo. Fiquei impressionado com sua rápida evolução nos projetos em que atuou e paixão com que assumiu a identidade de UX Designer junto à equipe. Fica aqui a recomendação de uma pessoa competente no que faz, extremamente criativa e totalmente focada no resultado do seu trabalho: a satisfação do cliente alinhada ao crescimento do negócio!

    Luiz C. Parzianello, Agile Consultant
  • A Pat é a UX mais competente, criativa e inovadora com quem trabalhei, dado o desafio de renovar o local search hagah, o trabalho de benchmark, de inspiração e criação dela sempre superaram as expectativas. Acho ela uma artista, de uma dedicação e engajamento ímpares, defendendo suas crenças e convicções, frutos de muita pesquisa e trabalho duro, pois sempre deu o seu melhor a cada Sprint, sempre surpreendendo, sempre sendo uma peça chave na elevação da qualidade do produto a cada entrega.

    Jorge Audy, Teacher at PUC and Agile Couch at DBserver