Professional with more than 18 years of experience in user experience and product management in technology departments. Development of digital products using the Agile Methodologies.
Strong experience in leading multidisciplinary product teams in different segments. Highlights for the latest experiences in marketplace, e-commerce and payment methods.
Skills: Innovation, teamwork, creativity, leadership and organization.
Do you want to talk about businness? So, contact me. I would love to hear from you.
Best Wishes,
Patricia
ESPM, Escola Superior de Propaganda e Marketing • 2017
Unisinos, Universidade do Vale dos Sinos • 2009
Group Product Manager• São Paulo/SP• Jan 2021 - Present
I've led different tribes in this period: Inventory, purchase, B2B, membership, marketplace and Nike Business Unit. Now I lead the Nike tribe responsible for the product experience in Brazil (buying and member experience - web, mobile and stores).Group Product Manager• São Paulo/SP• Jun 2018 - Jan 2021
Leader of PO team that has built the Ben Visa Vale in 2018. We had focused on delivering the best benefits experience in Brazil. Also I am responsible for our client’s service product requirements, roadmaps and feature development with focus on improving the Customer Experience. Building product strategies for products based on market research and ongoing interactions with customers, prospects, and colleagues.Product leader and designer • São Paulo/SP• Out 2015 - Apr 2018
Concept and specification of IT projects to marketplace, responsible for seller experience. Also I still working as UX/UI designer: Discovering, idealizing, prototyping and testing hypotheses. Platforms Web and Mobile.
Leader of UX Projects• São Paulo/SP• Feb 2015 - Sep 2015
The projects include information architecture, user interaction, usability studies and tests, taxonomy, market research and trends, always using Lean Design and Design Thinking.
Product designer• São Paulo/SP• Nov 2013 - Jan 2015
Lead in art direction, information architecture, information design and user experience for TailTarget, a data science and big data company. Also, I'm responsible for creating advertisements, visual identity and infographics.
Art Director Freelancer• Vancouver - Canada• Mar 2013 - Out 2013
Art direction, user experience, information architecture and brand.
Senior UX Designer• Porto Alegre/RS• Jan 2011 - Jan 2013
Art direction, information architecture and information design, user experience, research techniques, prototyping and agile practices.
Business Analyst• Set 2010 - Dec 2010
Business model design, product and services design, suppliers management and Project management.
UI Designer• Jan 2008 - Aug 2010
Art direction and demand management.
UI Designer• Porto Alegre/RS• Apr 2006 - Jan 2008
Design, flash and html.
I'm a creative person who always bring IT solution for the business. Also I follow all development process to ensure the best implementation.